Groom for Improvement

I was approached by GFI as they were looking for a brand refresh, to take their overall style and tone of voice to a new level. I worked with the team to discover what they wanted to achieve with the brand, and to find out who their target audience are. The final brand design we settled on allows them to show a sense of fun, approachability whilst also retaining the heritage of their organisation. The brand is very flexible and therefore can be applied to a number of scenarios that are required, including branded uniforms, signage, social media promo and more.