WISH Evolving business sub-brand

Work in Shrewsbury (WISH) is a project focussed on encouraging people to move to/stay in Shrewsbury to work and live. I was tasked with creating sub brands for the events that would be hosted as part of this project, helping local businesses improve their skills in various ways. The job was to create something that could sit alongside the WISH brand, but also feel unique in its own right.